Business Etiquette: the Personal Brand Revolution!
Why a Personal Brand is Important A study out of USLA proves that… Whether you like it or not, the personal brand you project affects others decisions as to your intelligence, character and ability and...
View ArticleWhat to Expect in Social Media: The Road Ahead
The last few years have seen social media evolve in more ways than one can imagine. The rapid growth of major social media players (in size, shape, and reach) and their increasing use by marketers and...
View ArticlePersonal Branding In The Workplace
Personal Branding Comes From Self-Packaging Personal branding has been one of the biggest trends in this century.Yet, even as everyone agrees on its importance and that it is fast growing, very few...
View ArticleThe Secret to Using Linkedin Groups
Linkedin is a powerful networking tool for business connections and the key to success lies in the Linkedin Groups. A lot has been written about creating an interesting and informative profile, but to...
View ArticleWill a Free Blog Cost You?
Many people are deciding that their first step into social media is with a blog and since most people have not set aside a marketing budget, they opt for a Free Blog. It may be the old saying, “You...
View ArticleTwitter Tip: Why Build Twitter Lists?
One of my favorite social media channels is Twitter. In a little over a year I have built a Twitter following of over 7,600 people and never used any special Twitter tool to gain followers. One of...
View ArticleCan Content Marketing Really Drive Sales?
Content marketing is an online marketing tactic that is growing in popularity with businesses and salespeople. Content marketing employs Social Media as the tool to spread their message to potential...
View ArticleWhich Do I Use – Facebook Marketing or Twitter Marketing?
Facebook Marketing vs. Twitter Marketing Social media marketing is not a one size fits all approach and businesses need to recognize that they need to create a strategy for Facebook Marketing and a...
View ArticleMaximizing Your Linkedin Presence
Most professionals that I meet are getting the message about getting on Linkedin, but they have little understanding that they need to actually take some time to establish their Linkedin presence....
View ArticleTop 10 First Page Google Secrets
First Page Google is Golden No one knows the exact formula that the search engines use to reward websites with high placement. However, one thing that most experts agree upon is that the web pages...
View ArticleTime to Escape the Article Directory Trap
Submitting articles to content directories like Ezinearticles has long been an excellent way to promote your small business. However, Google – in its quest to combat spam – turned the Internet...
View ArticleHow Real Estate Agents Can Benefit from Mobile Marketing
A very short time ago when someone talked about mobile marketing they were usually referring to the various marketing messages that were often found on the side of cars and trucks. Today, that concept...
View ArticleTurning Vinegar into Wine: Handling Criticism Online
It was Leo F. Buscaglia who once said, “The person who risks nothing and does nothing, has nothing, is nothing, and becomes nothing.” As a business owner, you will have hits and misses when it comes to...
View ArticleBeware of Bad SEM Companies
Search engine optimization (SEO) and search engine marketing (SEM) are an essential part of doing business online. Social networking is great, but when people want answers to their questions, they...
View ArticleDoes Your Business Need QR Codes?
In a previous article, How Real Estate Agents Can Benefit from Mobile Marketing, I touched on a cutting-edge marketing tool called QR codes. Short for Quick Response, QR codes are a type of matrix...
View ArticleThese Guys Need a Brand Makeover!
Establish Your Personal Brand as a Car Salesman Just about every profession has turned to Social Media to generate sales, establish expertise and create a personal brand, with the exception of car...
View Article3 Ways to Boost Car Sales Using YouTube
With gas prices pushing the $4 ($5 in some areas) mark and unemployment still dogging the heels of Middle America, it’s safe to say that many people aren’t thinking about buying a car. In fact, some...
View ArticleOptimize Your YouTube Videos with These SEO Strategies
I’ve mentioned this before in previous articles, but it bears repeating. YouTube is the number two search engine in the world. The social video sharing site is only outranked by its owner Google. The...
View ArticleSocial Media Marketing Tips for Yacht Brokers and Captains
Word of mouth advertising goes a long way towards boosting your reputation in the yachting community and sending business your way. If you want a continuous flow of customers, though, you need to reach...
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